Blue Apron laying off 10% of corporate workforce

Blue Apron announced Thursday that it’s laying off 10% of its corporate workforce in order to reduce expenses and streamline operations. 

“To create a more nimble, focused organization and to better align internal resources with strategic priorities, Blue Apron is streamlining its personnel this week,” the New York-based meal kit company said. 

Blue Apron, which launched in 2012, says its plan to reduce marketing, consulting and labor spend in 2023 will help it cut costs while also streamlining decision-making and its organizational structure. 

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The company expects to incur $1.2 million in employee-related expenses as a result of the workforce reduction. The company says it expects to recognize these expenses in the fourth quarter of 2022. 

Due to funding uncertainty from affiliates of investor Joseph Sanberg, the company also pulled back on its full-year revenue growth forecast, Reuters reported. 

Blue Apron’s announcement comes on the same week that BuzzFeed and PepsiCo announced they are slashing their workforces amid the uncertain economic environment. 

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Amazon, Apple, Meta Platforms, Lyft and Twitter are among technology companies announcing hiring freezes or layoffs, with Amazon possibly reducing its workforce by as many as 20,000.

Meanwhile, DoorDash announced cuts last week alongside several media giants. Hundreds of industry staffers were laid including those who worked for CNN and Gannett, company that owns dozens of local media outlets along with USA Today.